Ideas for new inventions can come at a dime-a-dozen. Everyone thinks they have the latest and greatest idea for making the world a better, more efficient, and cooler place to be. Despite a biased belief, not all ideas will work – or even make it to prototyping.

Here are some things to keep in mind when attempting to bring your product idea to life:

• Does it serve a purpose? Consumers are consistently looking for a solution – does your product provide a solution to their imminent problem? If you are looking to create an item purely of a novelty nature, consider that it’s “purpose”.

• Is the target demographic realistic? Speak to different consumers in your target demographic to see if they like or dislike the idea. Pre-development testing is a good idea, so you get an understanding of what could happen on the store shelves. Is this something that your demographic can get excited about?

• Has someone else come up with this idea, or something similar? This is huge. Obviously, there are different competing brands with virtually the same product (Coke/Pepsi, McDonalds/Burger King, Mac/PC). Yes, the examples provided are broad, but you should make sure that there  are enough unique identifiers to your product to make it different. 

• Do you have the captial to pull this off? By capital, I don’t necessarily mean money (completely). Do you have the supplies, resources, materials, and financial backing? It takes a lot of work to bring a product to life.

• Is your idea solid? Could you pitch this idea in front of potential investors, and be confident? You must have 100% confidence in your product to see it to completion.

[box type=”info”] A funny quote about inventions..
“The very existence of flamethrowers proves that sometime, somewhere, someone said to themselves, ‘You know, I want to set those people over there on fire, but I’m just not close enough to get the job done.” ― George Carlin[/box]

Do you have an idea for a product? Call us today – 888-373-3876, extension 212!

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