Next time you walk into a retail store, take a look at the products on the shelves. Typically, in most situations, the packaging is high quality and properly conveys the ideas of the product to the consumer. It’s absolutely vital to have packaging that is of the highest quality – it may be the deciding factor for the average, every-day customer.
Here are some examples of creative packaging for consumer products:
Festina Watches – To prove that the watch is water-proof!Pasta La Vista – Showing the pasta as “hair” on the chef! Cool!Mustache Paintbrushes – a creative spin on a common product.
To stand out in a competitive marketplace, you will want to have amazing packaging. What can you do, with your product, to enhance the initial reaction from the consumer? That’s for you to decide, and find out! Try doing some testing – this is important for all retail. Figure out what attracts your demographic of customer.
Don’t clutter your design.
Use fonts that are clear, and help convey the product purpose.
Understand the retailer’s method of presentation – can it be universally used in any retail setting?
Include everything you need to properly display the product and it’s function.
Your product success relies heavily on good packaging. Don’t prevent customers from buying your amazing product, simply because the package was sub-par. Go the extra mile – make it count!
"Source Direct was instrumental in helping me get my No Think Wedges on the market. From a drawing to finished product, they were there the whole time, excellent quality work." - Mike Nicholson, Owner of E-Z Cure
"You are in good hands with Source Direct. I have nothing but good things to say about Ed Mauro and Source Direct. My experience with them have been great and very professional. They are a company that goes far beyond their call of duty and will do all that it takes to get the job done." - Charisse Edey, NY
