Next time you walk into a retail store, take a look at the products on the shelves. Typically, in most situations, the packaging is high quality and properly conveys the ideas of the product to the consumer. It’s absolutely vital to have packaging that is of the highest quality – it may be the deciding factor for the average, every-day customer.

Here are some examples of creative packaging for consumer products:

To stand out in a competitive marketplace, you will want to have amazing packaging. What can you do, with your product, to enhance the initial reaction from the consumer? That’s for you to decide, and find out! Try doing some testing – this is important for all retail. Figure out what attracts your demographic of customer.

• Don’t clutter your design.
• Use fonts that are clear, and help convey the product purpose.
• Understand the retailer’s method of presentation – can it be universally used in any retail setting?
• Include everything you need to properly display the product and it’s function.

Your product success relies heavily on good packaging. Don’t prevent customers from buying your amazing product, simply because the package was sub-par. Go the extra mile – make it count!