Browse Category: Success Stories

Marketing your product

When it comes to bringing a new product to market it’s your responsibility to get your product out there and seen.
You have a great invention that solves a huge problem for people but no one will buy it if they do not know it exists! Marketing is key in product success it can make or break you!

When marketing your product it’s important that your product is seen by your target demographic. Knowing how to reach them and what content potential customers are looking to is imperative! Building a community of potential customers that are engaging and resharing your content is key!

Create value for your followers, a user is likely to unfollow a page that does not push out different content and only is pushing ads for sales! If you have a fitness product keep potential customers engaged by continuously posting fitness related content, recipes of nutritional value, quick workouts, and other fitness products that interest you. Sharing the content of other pages and businesses also helps your reach by tapping into a network of potential customers that you may not have been able to reach otherwise!


At Source Direct we can schedule posts for you across multiple social media platforms, edit and bulk upload your images when you use our services. We target your preferred demographic when posting ads. We want to show how great your product is to people who may be looking for a product just like yours! Using state of the art technology and our expert designers, you will receive the highest quietly representation of your product. We make it affordable and convenient for us to manage your social accounts. get in touch with us today for more information!

 

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Protect your invention idea!

The lightbulb above your head is illuminating so bright that it’s threatening to blind everyone around you. But what should you do with your great invention ideas? Before you start blabbing about your invention to the wrong person or run to the first company that offers to buy it, you need to do one thing: Protect it!

•Step 1: Document It. Simply having an “idea” is worthless, you need to have proof of when you came up with your invention ideas.

When you come up with an innovative idea, create a record of Invention before going any further. Write down everything concerning your idea. Keep an “Inventor’s Notebook” or journal that records the conception and development of your idea. Use bound notebooks, make frequent entries and date each one. This log may help you in litigation if your invention’s origins ever come into question. Don’t talk with any company or agency about your invention unless they sign a confidentiality agreement. (NDA)

  • Step 2: Research It. You will need to research your idea from a legal and business standpoint.

This may be obvious to many people, however, you would be surprised at how many inventors get excited about an amazing idea and assume that because they thought of it, the idea does not exist anywhere else. Many times a simple Google search or a trip to your local Wal-mart may prove otherwise. Don’t be discouraged if you do find your idea already on the market, you may have a modification or an approach that is not covered by patents held by the manufacturer. If your search does reveal that the invention is out there, at least you did not lose any money on the idea. Also remember if you had one great idea that is in stores, you might have another tomorrow!

  • Step 3: Make a Prototype. 

It’s imperative to work with experienced illustrators for patent drawings, the United States Patent Office (USPTO) requirements are very specific. At Source Direct – Inventing Experts our experienced patent team can create professional patent illustrations of your invention, increasing the chances of your patent application being approved. When it comes to developing a prototype, you may be able to do it yourself if it’s something basic. But if you need help with the execution, you have options. We offer all your needs for creating a prototype.

 

  • Step 4: File a Patent.

Invention experts agree: don’t file your own patent! To properly secure a patent claim, the wording needs to be precise and accurate. It needs to use the nomenclature of a patent authority. Should you attempt to file your own patent, do not expect it to be as specific and powerful as one that is prepared by an experienced patent agent or attorney. Without expert guidance, you may not be granted a patent.

  • Step 5: Market Your Invention.

When it comes to bringing a new product to market it’s your responsibility to get your product out there and seen. You have a great invention that solves a huge problem for people but no one will buy it if they do not know it exists! Marketing is key in product success it can make or break you! When marketing your product it’s important that your product is seen by your target demographic. Knowing how to reach them and what content potential customers are looking to is imperative.

 

From Prototype to Store Shelves!

At Source Direct we help inventors at ANY stage! The Child Guardian is an amazing invention for pool safety! The inventor found a need to prevent unsupervised entry into the pool. His idea came to fruition in his garage from a few materials that were found close by. The Child Guardian started out as a prototype made out of cardboard! The Child Guardian is now a manufactured product available for sale! We can guide you through the process to product success! What are you waiting for? Take a chance on yourself!

 

 

A Testimonal for Source Direct – Inventing Experts

We received a fantastic testimonial from an inventor and patent attorney, Billy G. Sykes. Take a look! 

Sykes-Picture“I have been working with Source Direct and Ed Mauro for over three (3) years.  I am an inventor and patent attorney.  Part of my association with Source Direct has been introducing many of my patent clients to Source Direct.  All of them have contacted me after they worked with Source Direct and gave Source Direct great reviews.  Source Direct has taken many of my clients from the inventor’s idea stage to delivering products that are ready to go in the showroom.  In all of my years as an inventor and patent attorney Source Direct offers more to help an inventor than any other company I know.  Source Direct has helped me develop five of my own products.  They did a big part of the design work, marketing assistance and found manufacturers to supply the products.  I was very happy with the products when they arrived. I will be happy to talk to anyone that has questions about Source Direct.  My cell phone number is 757-615-3613.” – William G. Sykes

Source Direct Product Spotlight – Poop-n-Scoop!

Spotlight On: Poop-n-Scoop

We assisted Kevin in creating the Poop-n-Scoop because it solved a problem. I’m sure you can figure out what the problem is already. Who enjoys picking up dog poop with their hands? The answer is NOBODY! Hear from Kevin below on why he invented this product:

A Note From the Inventor: This is how I came up with the idea for Poop-N-Scoop. You may have a similar story. You’re taking your dog for a walk, he or she does their business and you do the right thing by cleaning it up. Most of us will take a bag from our pocket and pick it up. This is where my story begins. The bag I used had a hole in it and much of the warm mush squeezed between my fingers. Needless to say – very disgusting. After rigorous cleaning, I set out to find a better way to clean up after my dog. Checking pet stores and online offerings, I found nothing suitable to take on walks. An idea came to me after looking at my wife’s grabber/reacher (she’s kind of short) I thought if I modified it by adding shovels, I could solve any issue. A tool that picks up poop cleanly with a bag, no more bending over, Folds in half for taking on walks, hands free clipping onto your belt and no more poop squished between my fingers. I use grocery style bags that are around my house, tool stays clean, on -and on – meeting all of my objectives! Plus, many more important reasons to clean up – we more or less have to in most areas we live – mostly environmental and some parts of our country you could pay a steep fine if you get caught not picking it up (where I live, over $200). Plus, very important, your neighbors will like you again!

Kevin Montgomery (Inventor)
Kevin Montgomery (Inventor)

Congrats! Gotta Potty is moving quick!

Hi folks – Nathan here! I am the Sales and Marketing Manager for Source Direct. When a product has finished manufacturing and is ready to hit the marketplace, it’s my job to get it listed onto different retail websites. As most inventors know, it’s quite a process to sell a BRAND NEW ITEM. Our expertise has helped us get new products into the hands of buyers from many different retail organizations – EntirelyPets.com is one of them! Congratulations to our product GOTTA POTTY for making it to the big leagues! Here’s the link to purchase it on their website: http://www.entirelypets.com/gotta-potty-training.html

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