Browse Category: Meet Our Staff

Marketing your product

When it comes to bringing a new product to market it’s your responsibility to get your product out there and seen.
You have a great invention that solves a huge problem for people but no one will buy it if they do not know it exists! Marketing is key in product success it can make or break you!

When marketing your product it’s important that your product is seen by your target demographic. Knowing how to reach them and what content potential customers are looking to is imperative! Building a community of potential customers that are engaging and resharing your content is key!

Create value for your followers, a user is likely to unfollow a page that does not push out different content and only is pushing ads for sales! If you have a fitness product keep potential customers engaged by continuously posting fitness related content, recipes of nutritional value, quick workouts, and other fitness products that interest you. Sharing the content of other pages and businesses also helps your reach by tapping into a network of potential customers that you may not have been able to reach otherwise!


At Source Direct we can schedule posts for you across multiple social media platforms, edit and bulk upload your images when you use our services. We target your preferred demographic when posting ads. We want to show how great your product is to people who may be looking for a product just like yours! Using state of the art technology and our expert designers, you will receive the highest quietly representation of your product. We make it affordable and convenient for us to manage your social accounts. get in touch with us today for more information!

 

888-373-3876 X 214

Protect your invention idea!

The lightbulb above your head is illuminating so bright that it’s threatening to blind everyone around you. But what should you do with your great invention ideas? Before you start blabbing about your invention to the wrong person or run to the first company that offers to buy it, you need to do one thing: Protect it!

•Step 1: Document It. Simply having an “idea” is worthless, you need to have proof of when you came up with your invention ideas.

When you come up with an innovative idea, create a record of Invention before going any further. Write down everything concerning your idea. Keep an “Inventor’s Notebook” or journal that records the conception and development of your idea. Use bound notebooks, make frequent entries and date each one. This log may help you in litigation if your invention’s origins ever come into question. Don’t talk with any company or agency about your invention unless they sign a confidentiality agreement. (NDA)

  • Step 2: Research It. You will need to research your idea from a legal and business standpoint.

This may be obvious to many people, however, you would be surprised at how many inventors get excited about an amazing idea and assume that because they thought of it, the idea does not exist anywhere else. Many times a simple Google search or a trip to your local Wal-mart may prove otherwise. Don’t be discouraged if you do find your idea already on the market, you may have a modification or an approach that is not covered by patents held by the manufacturer. If your search does reveal that the invention is out there, at least you did not lose any money on the idea. Also remember if you had one great idea that is in stores, you might have another tomorrow!

  • Step 3: Make a Prototype. 

It’s imperative to work with experienced illustrators for patent drawings, the United States Patent Office (USPTO) requirements are very specific. At Source Direct – Inventing Experts our experienced patent team can create professional patent illustrations of your invention, increasing the chances of your patent application being approved. When it comes to developing a prototype, you may be able to do it yourself if it’s something basic. But if you need help with the execution, you have options. We offer all your needs for creating a prototype.

 

  • Step 4: File a Patent.

Invention experts agree: don’t file your own patent! To properly secure a patent claim, the wording needs to be precise and accurate. It needs to use the nomenclature of a patent authority. Should you attempt to file your own patent, do not expect it to be as specific and powerful as one that is prepared by an experienced patent agent or attorney. Without expert guidance, you may not be granted a patent.

  • Step 5: Market Your Invention.

When it comes to bringing a new product to market it’s your responsibility to get your product out there and seen. You have a great invention that solves a huge problem for people but no one will buy it if they do not know it exists! Marketing is key in product success it can make or break you! When marketing your product it’s important that your product is seen by your target demographic. Knowing how to reach them and what content potential customers are looking to is imperative.

 

We utilize our entire team to make your product a success!

 We had fun recently filming for a few of our inventor’s products! When it comes to bringing an inventor’s idea to life at Source Direct, we get everyone involved to make sure the product is a success! Your success is what motivates us! We can guide you through the process to product success! What are you waiting for? Take a chance on yourself and let the experts guide you.

Filming for AbWinder
Filming For MagScoop

 

 

Episode #7 – Source Direct Podcast

 

km_forblastEpisode 7: Shipping and Logistics for your Product!
In this episode of the Source Direct podcast, we speak with Krista Mauro – she’s responsible for shipping and logistics for all new inventions that come in from overseas and beyond. We divulge some very important information when it comes to fees, timetables, regulations, and more! This episode is NOT one to miss if you’re about to begin manufacturing of a product!

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The Source Direct Podcast is LIVE!

Podcasting has been around for a long time, and has become a phenomenon for experts in every industry imaginable. Well, we decided to jump on the podcast bandwagon and start our own! We tackle different inventing topics and bring in our staff to share their expertise. You won’t want to miss any episodes!

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The Source Direct Podcast is a bi-weekly show about inventing – featuring advice from our industry experts here at Source Direct. You can subscribe to us on iTunes (click here to subscribe) or visit our website here.

Meet Our Staff – Nathan

Every month, we will interview a different member of the Source Direct team! This week, lets chat with Nathan, our Client Networking Director and Sales Manager.

Q: Tell us a little about your position with Source Direct.

A: I was hired at Source Direct to handle Client Networking, Acquisition of New Inventors, and Retail/Online Sales of new products. Pretty much, to sum it all up, I make sure that you feel comfortable with Source Direct when you start working with us, and then I sell your products when the manufacturing has completed. I will be the first person you deal with, and the last!

Q: What inspired you to take on a career helping inventors?

A: I’m a creative guy. I love technology, design, art, innovation, and new products. Coming from a marketing background, I understand the potential with brand new products, so I decided to bring my knowledge to Source Direct!

Q: Give us a rundown of your day at the office!

A: This is a rather interesting question, mostly because every day is very different for me (I actually like that a lot!). One day, I could be utilizing social media to promote a product, and on another day I could be on the phone with big-box retailers, getting product into the stores and online. I try to keep a schedule, but due to how many inventors we work with, that gets a bit hard!

Q: If someone was thinking about working with Source Direct, how would you convince them to do so?

A: I feel as though our product line speaks for itself. We just unveiled our new Inventor Showcase, which is an online resource and e-commerce store to showcase our brand new products, direct from the manufacturer. Does any other invention company do that? The answer is usually no. Most companies “talk the talk” but can’t “walk the walk”. Ask us about our years of retail success in a niche market – I promise you, it wasn’t easy, but it happened, and is still happening! 

Q: If an aspiring inventor reads this blog, what are some words of wisdom that you may have? 

A: Here are a few things to keep in mind:

  • We don’t take every single item. Yes, we are an a la carte, fee-based company – but that doesn’t mean we will do every product! We have to believe in it as much as you do. If you are struggling with yourself about your product, we can help you.
  • DO NOT SPEND YOUR MONEY WITHOUT DOING RESEARCH! Most invention companies will charge you a flat rate “to make your dreams come true”. Don’t fall into that trap. I hear from people every week who lost a good portion of their available funds to a scam company.
  • Your product/idea is something you value. Do it right the first time. Even if you’ve encountered speedbumps, that’s okay – we have too. The best way to become a great inventor is to learn from mistakes. Our founder, Ed Mauro, has been through everything in the inventing world (he invented many products, including the Club Clean!) – so he has made the mistakes already that will help you in the long run. That’s why we’re here!

Notes from Nathan: I look forward to the opportunity to speak with you! We are real people, with real goals, and a real great attitude! We will do our best to help you in any way we can. Give me a call, and you’ll know we mean business. We offer free consultations and product evaluations.

Thank you for the interview, Nathan! If you want to get in touch with Nathan directly, email Marketing@TheSourceDirect.net or call 888-373-3876, extension 212. Tell him you read his Q&A on the Source Direct Blog!

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