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PRESS RELEASE – Gotta Potty!

Local Dog Trainer Seeks To Simplify Dog & Puppy Housetraining With New Product

St Peters, MO June 15, 2015 – Local dog trainer Shane Wisdom is bringing a new product to market that will make potty training puppies and dogs easier and more effective.  The Gotta PottyTM system is a wireless, recordable, dog potty training alarm system that consists of a pressure activated mat equipped with a digital transmitter and a wireless handheld receiver.

The premise is simple. The Gotta Potty mat is a pressure-activated mat that you place in front of the door discretely under your existing rug in other areas that the dog might be having “accidents”. The mat features a wireless transmitter that is voice-recordable and reinforces the proper command to the dog when it cues;  for instance, when the dog walks over and stands in front of the door to be let out but the owner is nowhere in sight. With the Gotta Potty mat, when the dog cues like this, the mat delivers an audible recorded message to the dog in your own voice that it will begin to equate with going outside (consistency is a key to success)

The mat transmits a separate, recordable message to the hand-held receiver to alert you that your dog is signaling to be let out. The dog hears “Gotta go outside?” (or what ever your want your command to be) in the owners voice and the owner hears “Rex is at the front door, hurry and let him out!”.

Wisdom says he created the system to reduce the time it takes to properly potty train their dogs by training owners to listen to their pet’s body language.  By alerting owners to cues that are sometimes overlooked or not observed, the Gotta Potty mat gives owners a helping hand in the necessity of potty-training their dog. “Owners are constantly telling me that their dog has ruined the paint on their door from scratching to go outside,” said Wisdom. “They also said they didn’t realize their dog was at the door in time to prevent an accident, resulting in the need for more effective potty-training tactics.”

“ As I started researching, I also found out that one of the most common reasons a dog ends up in a  shelter is potty-training related.” said Wisdom.  “New owners quickly get frustrated with cleaning up messes and the property damage that comes with a dog that isn’t properly potty-trained. Typically, a dog that is not potty-trained has had an owner that does not understand what is required to change the behavior.  The Gotta Potty system simplifies this process and delivers real benefits through today’s technology,” he continued.

 

System Benefits include:

Consistency
The Gotta Potty system reinforces consistency, which is critical to effective dog training – Your dog hears your same recorded command every time the alarm is activated.

 

Portable
The wireless transmitter allows you to be anywhere in your house and still get the notification alert! The Gotta Potty system is self contained and can easily be moved to areas of concern or travel with you.

 

Invisible
The Gotta Potty pressure activated mat conceals under any door mat or rug so it becomes virtually invisible and matches any decor!

 

Customizable
Both the command the dog hears and the alert you hear are voice recordable. Plus, the system can be paired with an additional mat (sold separately) in order to cover two locations at once!

The company recently launched a Kickstarter campaign for the Gotta Potty system to finalize the initial production.  Now, backers can reserve a Gotta Potty system at a deep discount through Kickstarter.  Wisdom plans to have the product available for purchase in late summer 2015. (https://www.kickstarter.com/projects/1550714304/gotta-potty-wireless-recordable-dog-potty-training)

Shane Wisdom is a Certified Dog trainer and owner of DogWisdom dog training with more than 17 years of experience in the pet and training industry.  For more information on the Gotta Potty system, please visit www.gotta-potty.com.