At Source Direct we help inventors at ANY stage! The Child Guardian is an amazing invention for pool safety! The inventor found a need to prevent unsupervised entry into the pool. His idea came to fruition in his garage from a few materials that were found close by. The Child Guardian started out as a prototype made out of cardboard! The Child Guardian is now a manufactured product available for sale! We can guide you through the process to product success! What are you waiting for? Take a chance on yourself!
We had fun recently filming for a few of our inventor’s products! When it comes to bringing an inventor’s idea to life at Source Direct, we get everyone involved to make sure the product is a success! Your success is what motivates us! We can guide you through the process to product success! What are you waiting for? Take a chance on yourself and let the experts guide you.
For the past few years, we’ve been approached by many entrepreneurs and inventors in regards to marketing their products or brands – but until now, we’ve only offered these services to Source Direct inventors exclusively. NOW, we are offering our amazing Phase 2 Marketing Services to the general public! Our talented team of marketers and designers are ready to help YOU in any capacity!
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. Social networking websites allow individual, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.[5] That interaction can be more personal to users than traditional methods of outbound marketing and advertising.[6] Social networking sites act as word of mouth or more accurately, e-word of mouth.
Why should I use Social Media Marketing?
Social media marketing can bring increased brand recognition as well as improve brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”.
With Social Media there are also more opportunities to convert. Every post on social media is an opportunity for customers to convert. When you build a following you’ll simultaneously have access to new customers, recent customers and old customers, and you’ll be able to interact with all of them. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment a product or service, they turn to social media. Without social media, your incoming traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for.
The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions. Taking advantage of social media also decreases marketing costs. According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic.
Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
Social media is the best way to brand yourself and your product. Consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions. When you are looking for a good referral who do you turn to? When you need a good deal who do you ask? You ask your peers, your friends, your acquaintances because they are the ones that can tell you about experiences they personally have had. This means that even though you may be dropping a lot of money on advertising, you still need to be setting up an active social platform. You need to be interacting with your consumers and reaching them where they hang out—on Facebook, Twitter, Instagram,—because those are the places where your consumers are talking about YOU.
Check out this video for 10 Laws of Social Media Marketing
Hello, inventors! Nathan here! I handle the Sales and Marketing for Source Direct.
When your invention has been manufactured and it comes time to sell, a photo of your product will only go so far in the eyes of a buyer. What does your product do? What does it look like while it’s performing it’s primary function. Does it look good? If a picture is worth a thousand words, a video is worth a billion!
I am huge about videos. I encourage all of our clients to get a professionally produced video as soon as their product is ready so they can utilize it in sales pitches. When your product is one of 1,000 on the desk of a buyer, a video may set you apart from the other applicants.
Here’s a few examples of some videos that we love, and that our inventors have created.
Gotta Potty
This video was created for the Gotta Potty Dog Training System, and it happens to be my favorite. It clearly shows what the product does, and features instruction from the actual inventor himself! We have been able to sell a lot of product by showing this video.
Shape and Bake
I enjoy this video because it shows the whimsy of this awesome product, the Shape and Bake. In it’s very infomercial style, it captures the primary function of the product and shows the multiple uses and designs that anyone can make.
Club Clean Floor Protector
Product demonstration videos and “tests” of durability are incredibly important to buyers. For a product such as this floor protector, it’s vital to show exactly what it does and in a clear and concise way.
Final Thoughts
As an inventor, you owe it to yourself and your product to get a high quality video created. One of the biggest reasons why people don’t follow through with a video – they think it’s more expensive than it actually is! Contact us today at 888-373-3876 x.213 and ask about videos – mention this blog and you’ll get our preferred inventor rate. A video could make ALL the difference when it comes to pitching your product to buyers and big box retailers.
"Source Direct was instrumental in helping me get my No Think Wedges on the market. From a drawing to finished product, they were there the whole time, excellent quality work." - Mike Nicholson, Owner of E-Z Cure
"You are in good hands with Source Direct. I have nothing but good things to say about Ed Mauro and Source Direct. My experience with them have been great and very professional. They are a company that goes far beyond their call of duty and will do all that it takes to get the job done." - Charisse Edey, NY
